Making The Nation Happier & Healthier

Müller Sponsorship

Making the nation happier & healthier...

Müller is one of Britain’s most chosen brands, being picked over 200 million times by over half a million consumers. As one of the leading dairy manufacturers, we develop and market the nation’s most-loved yogurts & desserts, all made with milk from more than 1,700 British farmers. As one of the biggest brands in the UK & Ireland, we choose to sponsor British and Irish sport to drive our mission to make the nation happier and healthier while inspiring people of all ages to get active. To do good for everyone, we aim to bring the Müller ethos to life: to bring everyday moments of pleasure to everybody, to inspire adults and children of all ages, abilities and backgrounds to get active while having FUN, to bring Müller’s Brand Character, ‘the entertainer’, into athletics – the most exciting sport in the UK.

We achieve this by creating initiatives such as the on pack promotion “Win a visit from an Athlete & £2,000 of sports kit for your school” (£1M investment), organising Schools Sports Day at the Olympics Stadium in London with world class athletes and through activities areas we create at our sponsored athletic events, where people can run, jump, throw and push with any member of their family while having fun.