Müller Direct Next Generation

Supporting the Next Generation

We know that succession is an issue on Britain's dairy farms so we're actively developing and enhancing the skills of future generations through the Müller Direct Next Generation programme. 

The initative was set up to help ambitious young farmers progress in their careers, so they can go on to build successful dairy businesses for the future.  Fully supported and funded by Müller, the programme provides bespoke training on everything from benchmarking and market analysis, to business improvement planning.



Frances Bell, Next Generation programme farmer

"I've been working on the family farm for about 14 years.  Farming is definitely in my blood and it's all I've ever known.  I applied for the Müller Next Generation programme to meet other likeminded young farmers and we help each other out.  It's great working with Müller because they really help farmers prepare for the future, for example using a fixed price contract to remove volatility.  For me, it's about growing the family business and seeing what interesting and new things I can bring back and utilise in our day-to-day operations."

Müller Direct Next Generation farmers get elite athlete face time!

At the second of a series of workshops over a three year period the group of Next Generation farmers got face time with five times T34 Gold medal winning Paralympian and ten times World Champion Hannah Cockroft MBE.  With Hannah’s incredible energy and empathy the session was a huge success.  The group were engaged and energised and delighted to have Hannah as a source of inspiration as she discussed personal vision, talent, resilience and achieving goals.