Müller Rice Singing Pot Promotion


Müller Rice is giving you the chance to win £1,000/€1,100 through purchasing promotional packs of Müller Rice from 7th January (closing date 12th May 2019)*


To enter, purchase a promotional pack of Müller Rice (either single or multipack), carefully peel back the lid, and listen for Tasty B singing 'mmm...tasty!'*

If you hear Tasty B, give us a ring! Call the freephone number printed inside your promotional pot and leave a voicemail. We will then give you a call back to verify your prize and explain the claim process.

Remember - you must also retain both the promotional pot and lid for verfication purposes.


See below for full Terms & Conditions

Good Luck!


 *No purchase necessary route for residents of Northern Ireland  - see the T&Cs below for how to enter. ROI entrants must also answer a qualifying question before being awarded a prize.




Müller Rice Singing Pot

“Find a Singing Pot, Win £1,000!”

Full Terms and Conditions


  1. Promotion

This promotion is only open to residents of the United Kingdom (excluding the Channel Islands and the Isle of Man) and Republic of Ireland aged 18 years or over. Proof of age and residence may be required.

  1. Promoter & Data Controller

The Promoter and Data Controller is Muller UK & Ireland Group LLP, a limited liability partnership registered in England with partnership number OC384928 whose registered office is at Shrewsbury Road, Market Drayton, Shropshire TF9 3SQ, United Kingdom. Entries to this address will NOT be accepted.

  1. Exclusion

Promotion excludes employees and their immediate families of: the Promoter or its holding or subsidiary companies; any agencies or suppliers involved with the promotion or its administration; and anyone else professionally connected with the promotion or its administration.

  1. Final Decision

The Promoter’s decision is final on all matters and no correspondence will be entered into.

  1. Promotional Pot

A “Promotional Pot” can be bought individually or as part of a pack, as follows:


    1. Müller Rice (6 x 180g pack): Apple & Raspberry; Original & Strawberry; Red Fruits (Strawberry & Cherry) variants;
    2. Müller Rice (4 x 180g pack): Original and Strawberry variants; and
    3. Müller Rice (single 180g pot): Strawberry, Original, Raspberry, Vanilla Custard, Apple, Cherry and Salted Caramel variants.


Each flashed with “Find a Singing Pot, Win £1,000!”.

  1. Promotion Dates

The “Promotional Period” opens on 7th January 2019 and closes on 12th May 2019. Promotional Pots are anticipated to be available in participating stores from 7th January 2019, subject to availability. 

  1. Unique Reference Number

A Unique Reference Number (“URN”) is an 8 digit alphanumeric code, example: L23R5WZ9. A URN is printed on the underside of a winning Promotional Pot lid. If there is no URN or it is not legible on a winning Promotional Pot, or the winning Promotional Pot does not make a sound, then entrants should contact consumers@muller.co.uk  or the Promoter’s marketing agency by calling the Freephone number shown on the leaflet enclosed in the winning Promotional Pot.

  1. How to enter – residents in the UK:

Before the end of the Promotional Period, entrants must buy a Promotional Pot and peel back the lid. Winning Promotional Pots are: (a) fitted with a special function which says ‘mmm tasty’ in Tasty B’s voice when opened; (b) contain an information leaflet and voucher inside to the value of 1 x single Müller Rice; and (c) have a URN printed underneath the lid. Subject to the successful completion of the prize claim and verification process described in paragraph 11 below, the entrant will win a prize. Entrants must retain their original winning Promotional Pot and lid for verification purposes or this will invalidate their prize win.

  1. How to enter – residents in Republic of Ireland:

Same as above for residents in UK. However, in addition to the prize claim and verification process, a Republic of Ireland resident must also correctly answer a qualifying question before receiving a prize. This question will be asked once you are in contact with the Promoter’s marketing agency. If the entrant does not answer the question correctly the prize will automatically be forfeited, and the Promotional Pot will need to be returned to the Promoter. For the avoidance of doubt, no additional winning Promotional Pots will be produced in such circumstances.   

  1. How to alternatively enter – residents in Northern Ireland:

Northern Ireland residents can alternatively enter without purchase by sending their full name, address (including postcode), and telephone number (where you can be contacted in case of being selected as a winner) on a piece of paper to: Singing Müller Rice Pot Promotion, c/o ATOM Marketing, 3 The Beeches, Beech Lane, Wilmslow, Cheshire, SK9 5ER, UK. Only one entry permitted per stamped envelope. Postal entries must be received by 22nd March 2019. Within 5 working days of receipt, or less where the closing date is imminent, the Promoter’s marketing agency will, subject to availability, buy a random Promotional Pot and open it to see if it is a winning Promotional Pot.  Entrants will only be contacted if they are a winner.  

  1. Prize Claim and Verification Process:

Winning Promotional Pots will contain an information leaflet and voucher inside the pot to the value of 1 x single Müller Rice. Entrants must call 0800 092 1595 from the UK (Freephone from landlines and mobiles) or 1800 937 129 from ROI (Freephone from landlines and mobiles) on or before the closing date (12th May 2019) in order to claim their prize. The entrant will hear a recorded message and be asked to leave their name, contact telephone number and address, and quote the URN printed on the underside of the lid. Within 48 hours of leaving the message (or 72 hours if on a weekend), the entrant will receive a call from the Promoter’s marketing agency and shall be asked to confirm the following verification details: the entrant’s name, address, date of birth, phone number, and the URN printed on the underside of the lid of the winning Promotional Pot. ROI entrants will be asked the qualifying question at this stage of the verification and claim process.

Following the initial telephone verification process, the Promoter’s marketing agency will send a confirmation letter and pre-paid recorded delivery bag to the entrant in order for the winning Promotional Pot and lid to be returned by the entrant. Entrants must not send their winning Promotional Pot and lid by any other method, and must not tamper or damage the winning Promotional Pot or the sound chip in any way, as doing so will invalidate their prize win.

Once the winning Promotional Pot and lid has been received and validated against the information provided by the entrant above, the entrant will be contacted and awarded a prize. 

  1. No responsibility

The Promoter accepts no responsibility for incomplete or inaccurate entries, or entries or communications that are misdirected, lost, delayed, damaged, corrupted or not received during delivery to or from the Promoter due to any computer malfunction, virus, bug, delay, postal strike, postal issue or other reason whatsoever. Proof of posting is not proof of delivery. All entries become the property of the Promoter. No entries can be returned or copied to the entrant.

  1. Prizes

a)      There will be a total of 20 (twenty) prizes available to be won during the Promotional Period. There is 1 (one) prize for each of the 20 (twenty) winning Promotional Pots. Each of the 20 (twenty) winning lids will be randomly applied to the Promotional Pots.

b)      Each prize is 1 x £1,000 (one thousand pounds Sterling) for UK residents or 1 x €1,100 (one thousand one hundred Euro) for ROI residents.

c)      Each prize will be given by means of a personal cheque made payable to the winner for the sum of 1 x £1,000 (one thousand pounds Sterling) for UK residents or 1 x €1,100 (one thousand one hundred Euro) for ROI residents. Winners will receive their cheque by recorded post within 28 (twenty eight) days of the Promoter verifying that the person is a valid winner.  Cheques must be cashed within 6 (six) months from the date on the cheque. It is the responsibility of the prize winner to supply the correct personal information for the cheque and current postal address.  The Promoter will not be liable for non-delivery of cheques caused by the provision of the wrong information, postal dispute or causes beyond its control.   

  1. Limitations and Non - Transferable

The prize in whole or in part is non-transferable. Unless otherwise agreed in writing by the Promoter, the prize will only be awarded directly to the winner.

  1. Promotional Pots

Winning Promotional Pots must not be sold for commercial gain in any way, including without limitation, on online auction sites. If the Promoter becomes aware that a winning Promotional Pot has been made available for sale, bought or sold, the Promoter reserves the right to refuse to redeem the winning Promotional Pot without payment of compensation to the entrant who submits the relevant winning Promotional Pot for verification as a valid claim.

  1. Unclaimed Prizes

If for any reason, none or not all of the 20 (twenty) prizes are claimed or awarded by the closing date, no additional winning Promotional Pots will be produced.

  1. No liability

To the fullest extent permissible by law, the Promoter shall not be liable for any loss or damage whatsoever which is suffered or sustained as a result of participation in the promotion or redemption of the prize or any other loss or damage in connection with or in any way relating to a prize. 

  1. No Responsibility

The Promoter does not take responsibility for, recommend or guarantee the performance of any contractual or other obligations of third parties associated with the prize and shall not be liable for any acts or omissions (including fraud) committed by any third party.

  1. Publication of Prize Winner

By entering the Promotion the entrant agrees that, if they become a prize winner, their first name, county and country may be published by the Promoter on its social media platforms, including Facebook and Twitter and in other media at the Promoter’s sole discretion.

  1. Details of Prize Winners

The name and county of each prize winner will be available by sending an email request to consumers@muller.co.uk after 30 June 2019 for a period of 3 months. Entries to this address will NOT be accepted.

  1. Unpaid publicity

Prize winners may be required to participate in unpaid publicity as required by the Promoter.

  1. Disqualification

The Promoter reserves the right to disqualify any entrant if it has reasonable grounds to believe the entrant has breached any of these terms and conditions (including but not limited to paragraph 15). Entry instructions on-pack, on-line and in any other marketing materials form part of these terms and conditions. All entries must be made directly by the person entering the promotion, and Entries made by a third party or with automated devices or processes are not allowed.

  1. Verification

The Promoter reserves the right to verify any prize claim including, but not limited to, name, address and any winning Promotional Pot. Only valid URN codes will be accepted.

  1. Right to Suspend, Vary or Cancel

The Promoter reserves the right to suspend, vary or cancel the promotion without notice if circumstances make this unavoidable.

  1. Personal Information

The Promoter will collect personal information from the entrant for the purposes of administering this promotion and will share this personal information with the following third parties who will be supporting the Promoter with the promotion:

a.      Promoter’s Marketing Agency who will help administer the promotion: ATOM Marketing Ltd - a company registered in England with company number 05627228, whose registered office is at 3 The Beeches, Beech Lane, Wilmslow, Cheshire, SK9 5ER, UK; and


b.      Other third parties for the purpose of administering the promotion. For full details, please see our Privacy Policy www.muller.co.uk/privacy-policy/.

This includes contacting the winner via phone, email and/or publicising information about the prize winner by post and on social media (as required under clause 19, 20 and 21) in accordance with the privacy policy of the relevant entity. By entering this promotion, entrants agree to the collection and use of their data in this manner. For further details about how we use your personal data, please see our Privacy Policy www.muller.co.uk/privacy-policy/.

  1. Agreement to Terms and Conditions

By entering this promotion all entrants agree unequivocally to be bound by these terms and conditions.

  1. Severability

If any provision or part-provision of these terms and conditions is or becomes invalid, illegal or unenforceable, it will be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision will be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause will not affect the validity and enforceability of the rest of these terms and conditions.

  1. English Law

These terms and conditions shall be governed by English law, but is subject to the mandatory local law provisions for consumers. Any dispute shall be subject to the exclusive jurisdiction of the English courts.